How to Tour Blue Bell in Brenham, TX

Beloved across the state, Blue Bell Creameries is a Texas institution–and what better way to enjoy the state’s favorite ice cream than by visiting Blue Bell in Brenham?

The original home of Blue Bell Ice Cream welcomes visitors to tour its Observation Deck, charming grounds, and–more importantly as far as I and kids across the state are concerned–gigantic scoops of ice cream served up in their on-site parlor.

Visiting Brenham and want to tour Blue Bell Creameries while you’re there? Here’s everything you need to know before you go!

interior of ice cream parlor

Some links in this post may be affiliate links. If you make a purchase through one of these links, we may earn a small commission at no extra cost to you. Please see our disclosure policy for more detail.

A Brief History of Blue Bell in Brenham

While Blue Bell has more than one creamery today (you can also visit one in Sylacauga, Alabama), it all started right here in Brenham, Texas, in 1907.

The Brenham Creamery Company was originally founded to produce butter, but as time wore on, the ice cream was what really stole the show.

15 Fun Things to Do in Brenham, TX (+ Nearby Attractions!)

In 1930, the company was renamed Blue Bell Creameries, in 1958, butter was officially discontinued and Blue Bell became solely focused on ice cream.

Texans have known and loved Blue Bell for generations (Mooo bars, Blue Bell ice cream sandwiches, and the Blue Bell individual cups are extremely fond memories from not just my childhood, but my dad’s), but it wasn’t until the 1980s that Blue Bell expanded outside of Texas.

Today, you can find Blue Bell products–including ice cream, frozen treats, and sherbert–in 22 states around the country.

table in blue bell creameries brenham showing products plus a map of distribution around usa

What to Do at Brenham’s Blue Bell Creameries

Grab an ice cream (or several).

Blue Bell’s second-floor Ice Cream Parlor is incredibly charming, featuring plenty of Blue Bell memorabilia–and for $1/scoop, you can sample one of 16 ice cream flavors on offer at the time, and/or a frozen treat like a Fudge Bar or Mooo Bar.

It’s a fantastic and very affordable way to have fun in Brenham, and since flavors rotate throughout the year, you never know exactly what you’re going to get.

two scoops of blue bell ice cream being held up in the sunshine at a tour blue bell brenham

Visit the Observation Deck.

Want to watch Blue Bell be created in real-time? Head to the Observation Deck for a birds-eye view of how the ice cream is made!

10 Fun Things to Do in Navasota, Texas

Snap photos of the creamery.

Not only is the Ice Cream Parlor charming and the Observation Deck incredibly interesting, but the grounds of Blue Bell Creameries in Brenham are also worth a peek, featuring statues, pretty corners, and even an old-fashioned ice cream truck.

exterior of blue bell breham texas with a statue of a girl leading a cow in the foreground

Shop for souvenirs.

The Blue Bell Country Store is packed full of Blue Bell themed products–many of which are a nostalgic throwback to decades past!

Texas Food Guide: 25+ Tasty Things to Eat in Texas

Check out the Visitor’s Center.

Here, you can learn all about the history of Blue Bell, complete with artifacts and stories from decades past.

sign showing directions on campus

Check out the Texas High School Baseball Museum.

As you walk in to head to the Ice Cream Parlor, you’ll find a surprising sight on the first floor: a small museum dedicated to high school baseball in Texas!

Though small enough that you could almost consider it a display rather than a full museum, it’s a fun addition to visiting Blue Bell in Brenham.

photo of Texas High School Baseball Museum and a mural on Blue Bell tour floor

Tips for Blue Bell Tours in Brenham

Come hungry!

While you don’t technically have to order a giant helping of Blue Bell at the Ice Cream Parlor, it’s one of the best things about visiting!

Understand that you can’t tour the creamery floor.

Once upon a time, people visiting Brenham could take a more detailed Blue Bell tour to see how the ice cream was made on the ground–however, those tours have since been discontinued, and the Observation Deck now serves the same purpose.

15 Best Day Trips from Houston

… but it’s still worth visiting.

Even without a full tour, visiting Blue Bell Creameries Brenham is well worth it!

Enjoying a scoop at the Ice Cream Parlor and checking out the Observation Deck are some of the most fun things to do in Brenham, and a Blue Bell tour makes an excellent day trip from Austin, Houston, or College Station (and don’t forget to visit the rest of the beautiful town, too!).

mural of blue bell logo downtown brenham
You’ll find many references to Blue Bell in downtown Brenham!

Essential Information for Visiting Blue Bell Creameries

Blue Bell’s Ice Cream Parlor, Visitor’s Center, Country Store, and Observation Deck, along with the Texas High School Baseball museum, are typically open Monday – Friday, 8:00 AM – 5:00 PM.

Unfortunately, you can’t visit on the weekend, so be sure to plan your trip during normal business hours!

GPS directions will deliver you right to the front of the creamery, and the campus is well-marked. You’ll find the entrance for the ice cream parlor directly to the right of the large white building that says “Blue Bell Creameries” at the top.

Due to concerns surrounding health and safety in 2020, the Observation Deck is currently closed–however, the parlor alone is worth stopping to tour Blue Bell while in Brenham!

photo of 2 scoops of ice cream and photo of old fashioned ice cream truck, pink and black text on white background reads "blue bell tour in brenham"


3 thoughts on “How to Tour Blue Bell in Brenham, TX”

  1. What’s the point of coming to visit if you have discontinued the tours and the observation deck is closed? And you are closed on weekends when family visits can be arranged?

  2. Question: my favorite ice cream is Blue Bell Peach Homemade Vanilla. Will you PLEASE continue making it?? !!

    Brookshire Brothers in DaytonnTexas, zip code: 77535 is out of it right now. Please bring it back!
    Thank you.
    PS. The negative comment about visiting is not from me.I never left a comment before.
    Please answer. Thank you, Meredith

  3. I remember coming here when I was 9 years old and now that my daughter is turning 9 in July I would love to bring her and my nieces for a tour. Is the Observation Deck back open??


Leave a Comment